“As humans, we want to be different; Brands want to be different. We will always be looking to push technology and visual experience no matter what the medium.”
ARTICLES IN THIS DIGEST
“Make it Easier” is not a Product Strategy
We’ve all frequently heard the phrase ‘make it easier’, but it’s not an effective guiding principle or product strategy. Leadership should communicate a customer-focused vision to shape the strategy. This article demonstrates how a product hypothesis relying on “just make it easier” ultimately fails.
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