“Intuitive design is how we give the user new superpowers.”
ARTICLES THIS WEEK
The Illusion of Measuring What Customers Want – Jobs to be Done
If someone claims they have a method that promises to measure (quantify) what customers want, they’re trying to scam you.
Integrating Animation into a Design System
Keeping animation choreography cohesive from the outset of a project can be challenging, especially for small companies. Without a dedicated motion specialist on the team, it can be difficult to prioritize guidelines and patterns early in the design process.
Five Principles for Good Data Visualization
In the spirit of Dieter Rams’s ten principles for good design, here is a list of five principles for good data visualization1. These axioms serve as a lens that one might use to evaluate quantitative drawings.
10 practical steps to create a predictable, accessible and harmonious typography system
Have you wondered what exact process to follow while defining all your headers, body text and any secondary text styles? How do you determine how many type styles you need?
How to build a UX research system that runs on autopilot
Here’s a step-by-step guide for automating your UX research flow to make sure you’re receiving a steady stream of user feedback throughout your entire product cycle.
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