Experience Design Weekly #14 – Personas vs JTBD & Emotionally Intelligent Machines

Emotionally Intelligent Machines UX

“Thinking about design is hard, but not thinking about it can be disastrous.”


Don’t mistake common UI patterns for best practices
A hard look at how the browse experience translates in the digital space.

A wholly incomplete visual guide on how to use icons on things.
Whether you’re a designer, a developer, a marketer, or simply a fantastic parent, icons can improve your life. Buckle up, hold onto your pants, and get ready to see some ICONS IN ACTION™.

Personas vs. Jobs-to-Be-Done
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

It’s Time to Design Emotionally Intelligent Machines
The opportunity for brands to forge deep relationships with their users has never been greater.

Experience Design is Human-Centered; Our Metrics Should Be, Too
We can do more. Business metrics are valuable and absolutely necessary, but they’re not the only thing we could be measuring. As customer advocates, it’s important to also measure our impact on people.


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This weekly digest was brought to you by Super User Studio. We solve complex problems using design thinking and user insight to drive businesses forward.

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