“Users are not always logical, at least not on the surface. To be a great designer you need to look a little deeper into how people think and act.”
ARTICLES THIS WEEK
The Rise and Fall of Pure Functional Design
The rise of startup culture and the industrialisation of product design has had a profound impact on the modern interpretation of design. Concepts like growth hacking, measurability and KPIs have led designers to focus on features and efficiency and less on emotion and beauty.
A Framework for Creating a Predictable & Harmonious Spacing System
Enabling design & development teams to use spacing deliberately for improved readability and consistency in product design.
How To Effectively Measure UX With Google Heart Framework
Gut feeling is good but data-driven UX design is better. Still, the collectible data can be overwhelming, and the product teams might be working toward conflicting goals. The problem here is not in data since people have more data now than ever before. The whole problem lies in managing that data.
Designing the Designer
Jesse shares the personal qualities that he’s seen make UX folks successful and ways all designers can cultivate these qualities in themselves.
UX Mapping Methods Compared: A Cheat Sheet
Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they all build common ground within an organization.
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