“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.”
John Maeda
ARTICLES THIS WEEK
Mental models in product design
Mental models are explanations of how we see the world. They influence product design every step of the way from the conception of an idea to the perception of an experience.
Cybernetics and the design of the user experience of AI systems
Knowledge of cybernetics is increasingly relevant to both what and how designers design.
The key B2B-SaaS metrics every start-up should track
Some insights into what are the most important KPIs every young B2B SaaS company should start tracking as soon as revenue streams arise from first customers.
Gestalt-Driven UX: The Patterns That Drive Our World
Gestalt psychology originated in the 1920’s and was first applied to the visual world in the 30’s and 40’s. It attempts to understand how humans perceive, acquire, and maintain information in an inherently chaotic world.
Five Mistakes in Designing Mobile Push Notifications
Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn them off.
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