Experience Design Weekly #40 – Better Strategy & 9 Rules of Design Research

Experience Design Weekly 40

“Culture, leadership and employee engagement are the essentials for great customer experience.”
Steve Cannon

ARTICLES THIS WEEK

Seeing your way to better strategy
Viewing strategy choices through four lenses—financial performance, markets, competitive advantage, and operating model—can help companies debias their strategic dialogues and make big, bold changes.

The hottest branding trend of the year is also the worst
Is your made-up name rendered in a sans-serif type, with thiiiiiiiiiiiiiiiiiis much white space? Congratulations! You are a bland.

The 9 Rules of Design Research
Businesses have embraced the idea that meaningful innovation requires understanding their customers as humans with complex lives.

The great balloon of User Experience: from UX to Product Design
It seems all you need right now to become an UXer is a weekend course, just learn your 5-step design process and five methods like personas, customer journeys and canvases, and you are ready to go (and evangelize design thinking). But to be a Product Designer you need an actual experience of delivering digital products to the market.

Creating an illustration voice and system for Slack
A behind-the-scenes look at researching, concepting, and creating an illustration voice, system, and custom 40+ asset library.

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This weekly digest was brought to you by Super User Studio. We solve complex problems using design thinking and user insight to drive businesses forward.

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