“Your products run for election every day and good design is critical to winning the campaign.”
A. J. Lafley
ARTICLES THIS WEEK
ResearchOps and User Experience
ResearchOps is the mechanisms and strategies that set user research in motion. It provides the roles, tools, and processes needed to support researchers in delivering and scaling the impact of the craft across an organisation.
Do You Know Your Users?
Persona-Based Design for the Enterprise.
UX in the Age of Personalization
Just as UX people took up the torch around content strategy years ago, there is a watershed moment quickly approaching for personalization strategy.
How can Enterprise Product Managers Attain Maximum Insight From Limited Datapoints?
Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products.
4 Popular Approaches for Structuring Design Systems
Design systems will be a basic part of a company’s portfolio of online tools — like an image library, a pool of marketing/brand assets or similar internal tools.
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