“A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”
ARTICLES THIS WEEK
Leveraging Mental Models in Product Design
Whether it’s innovating a new product or optimising an existing one, product designers should leverage their product users’ knowledge of familiar products and interfaces. The payoff is smoother interactions, faster adoption rates, and better overall usability.
Are you doing OKRs right?
A conversation with OKR-expert Ken Norton from Google Ventures.
Why Digital Transformation Requires Product Management
Most organisations going through a digital transformation think of it as a transformation project, rather than an ongoing cultural change.
How to Conduct Research for Customer Journey Mapping
When conducting research for customer-journey maps, use qualitative methods that allow direct interaction with or observation of users, such as interviews, field studies, and diary studies.
UX inspiration from history: the Minivan Taxi
The story of the Minivan Taxi is fascinating, from the way engineers handled the prototyping process, to real-life, big city testing — which all happened during the Cold War between the US and the Soviet Union.
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