“Great products are engineered when product managers truly understand the desired outcomes by actively listening to people, not users.”
ARTICLES THIS WEEK
Why Product Thinking is the Future for Product Management
The people in charge and at the forefront of this change will be product coaches. They will be the custodians of product thinking within an organisation, and tasked with getting people, teams, and organisations to become more product led through product thinking.
Prioritize Opportunities, Not Solutions
Our job is not to prioritise solutions. A product team’s job is to create value for the customer in a way that creates value for the business. This is rarely done by fixating on a ranked idea list.
Design Systems Architecture Diagrams
A Visual Vocabulary to Relate Systems, Products & Brands
UX strategies to guide users through a complicated journey
So when do we need to think about guiding users? By definition, guidance is the action of guiding or counselling. In the digital design world, two situations are especially suitable for providing guidance.
Top 10 Application-Design Mistakes
Application usability is enhanced when the UI guides and supports users through the workflow.
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