Experience Design Weekly #51 – Customer Discovery & Ear Tracking

Customer Discovery & Ear Tracking

“At the heart of every product person, there’s a desire to make someone’s life easier or simpler. If we listen to the customer and give them what they need, they’ll reciprocate with love and loyalty to your brand.”
Francis Brown


How Do I Know When I’m Done with Customer Discovery?
We are done with customer discovery IF we have a concrete hypothesis about customer pains and a value proposition we are ready to test for purchase intent.

Relay for Figma
Relay allows you to push graphics in Figma straight to your GitHub Repo.

Lessons learned building a design system at scale
Design systems are product development tools that come in different shapes and sizes depending on the product strategy they’re built to support. Before investing time and resources into building one, take the time to consider why you’re building it — this’ll save you a lot of headaches later on.

Human error: an important ingredient in great designs
Let’s go over the types of errors we make, what causes them, what are the strategies for correcting errors and last but not least how to design for errors.

Eartracking: A New UX-Research Method
Human ears exhibit micro-movements that can be analysed to identify design elements that surprise or startle users in a usability study. Ear-tracking has some advantages over eye-tracking.


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This weekly digest was brought to you by Super User Studio. We solve complex problems using design thinking and user insight to drive businesses forward.

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