Improving visual design standards and creating a UI design system to enhance brand perception and support growth.
Client: Vuelio, Europe’s leading provider of software for public relations and affairs professionals. Part of Access Intelligence Group.
Product/Service: PR & Communications SaaS platform
Industry: Public Relations
Activity: Stakeholder Engagement, Business Analysis, Audit of UI & Backend Framework, Enhancement of Global IA within limitations of existing framework, Prototyping, Ui Direction, Atomic UI Design System.
Super User Studio was engaged to breathe new life into an old framework, in order to bring the SaaS platform up-to-date and inline with the new corporate brand. The UI redesign was therefore restricted by the limitations of the Telerik framework and involved a comprehensive audit of the framework and platform in order to understand how far the boundaries could be pushed. While redesigning the user experience wasn’t the focus, we were able to make some enhancements to the global information architecture in order to improve ease of use of the platform.
Throughout this project, we worked very closely with product, development and marketing teams to ensure our UI art direction and responsive UI design system was inline with the new brand and would be implementable and scalable.
Ultimately, we were able to rapidly enhance brand perception of their platform and support sales enablement without having to design from the ground-up.
- Enhanced brand perception
- Support sales enablement
- More intuitive architecture
- Created a visual language for easy adoption across Group products
- Created a consistent atomic UI design system, which not only worked within the constraints of the backend framework, but also directly supported speed of maintenance by the development team