Darwin
Setting the gold standard for enterprise employee benefits & rewards
How Darwin leveraged UX and product innovation to transform employee benefits, enhance engagement, and drive a £250M acquisition.
Overview
Client: Darwin (formerly Thomsons Online Benefits)
Industry: HCM & Financial
Stage: Scale Up
Activity: Stakeholder Engagement, Business Analysis, Competitor and Best of Breed Review, Market & Customer Analysis, User Research & Persona Creation, Platform Review, Content & Features Audit, IA & Taskflow Redesign, Prototyping, Usability Testing, UX & UI Design, Design Systems, Design and Build of Sales Demo.
Programme of work
Super User Studio partnered with Thomsons Online Benefits on a number of projects over the course of more than five years. In this time, we have undertaken extensive customer, end user and market research to support a complete overhaul of the architecture and user interface of their SaaS platform. This helped transform the business from a consultancy provider into an award-winning, full service technology-led company.
Most recently, we were engaged to produce a platform agnostic, UI design system which enabled white labelling by their customers. We engaged their customers in the process to support the redesign. We also designed a demo of the new customer experience to support sales enablement and ultimately their acquisition by Mercer.
Darwin have won many technology awards including 'Best advance in rewards and recognition tech' by Excellence in Technology Awards 2015 and 'Best new product or service' by International Business Awards 2015.
Results & ROI
Redefined business as a leading SaaS provider and No.1 global employee benefits platform
Enhanced competitive advantage to support growth into new territories
Platform use increased by 20% among targeted employees
5% increase in pension take-up over a 2 week period
57% overall improvement to benefit completion
Significant decrease in calls to Support Centre and associated costs
Improved operations, reduced time on BAU activity, creating time to innovate
Acquired by Mercer for £250 Million
"From the outset Super User Studio demonstrated an amazing ability to work to a tight timeframe, and developed an excellent understanding of what was needed to transform the user experience of our software. It was a pleasure to work with an organisation that was able to equal our own professionalism."
Product Director, Darwin